How do you get venture capital funding?

11 perspectives · Updated · 4 min read

First-time founders often treat venture capital as the default first step. The investors here describe it as something that follows real customers and long relationships.

Deedy Das passed on leading Goodfire's seed, wrote a small check, and spent months helping. When Goodfire raised again, it had seven term sheets in three days and chose his firm. Gokul Rajaram raised when he had customers and metrics. Kevin Hartz says to make the raise almost an afterthought.

The short answer

You get venture capital funding by building momentum first: customers, metrics, and proof you can sell. Then get a warm introduction to the partner who knows your space, explain in one or two lines why the company can get big, and run a tight process. Several partners here say the relationship should start months before you need the money.

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Who you should listen to

Eleven investors: partners at Sequoia, Kleiner Perkins, Benchmark, Andreessen Horowitz, GV, and Menlo Ventures, seed fund managers, and two operators who now back startups.

  • Deedy Das · Partner at Menlo Ventures, co-led Goodfire's Series B

    Listen for: How a small check led to Goodfire choosing his firm.

  • Gokul Rajaram · Founding partner at Marathon, helped launch Google AdSense

    Listen for: When he was able to raise.

  • Mamoon Hamid · Partner at Kleiner Perkins, backed Slack in 2013

    Listen for: What wins the term sheet after the first meeting.

  • Jason M. Lemkin · Founder of SaaStr, co-founded EchoSign

    Listen for: Why the partner matters more than the brand.

  • Alfred Lin · Partner at Sequoia Capital, grew Zappos to $1.6 billion in sales

    Listen for: What he tries to spot before the data shows it.

  • Megan Lightcap · Partner at Slow Ventures, runs its Creator Fund

    Listen for: Which ideas are a fit for venture money.

  • Kevin Hartz · Co-founder and chairman of Sauron

    Listen for: Choosing between the highest price and a real partner.

  • Kj Sidberry · Partner at GV

    Listen for: Why a memo can help more than slides.

  • Josh Muccio · General partner at The Pitch Fund, host of The Pitch

    Listen for: How he raised a fund from his podcast listeners.

  • Erik Torenberg · General partner at Andreessen Horowitz, co-founded Village Global

    Listen for: How sending deals to VCs made him founders' first call.

  • Eric Vishria · General partner at Benchmark

    Listen for: Why he looks for founders he can help hire.

How do VCs decide who gets funded?

Deedy Das

Deedy Das

Partner at Menlo Ventures, co-led Goodfire's Series B

Menlo Ventures

Why themHelps run the $100 million Anthology Fund and co-led Goodfire's $1.25 billion Series B.

Deedy’s advice: Build real relationships months before you need the money.

The best way to get funded is to stop treating it like a sales process and start building real relationships months before you need the money. I passed on leading Goodfire's seed because I was too late, wrote a small check, spent months helping them, and when they raised again they had seven term sheets in three days and chose us because they knew us.

Answered by their Delphi on .
Gokul Rajaram

Gokul Rajaram

Founding partner at Marathon, helped launch Google AdSense

Operator-investor

Why themHelped launch Google AdSense, was on DoorDash's executive team, and sits on the boards of Coinbase and The Trade Desk.

Gokul’s advice: Build momentum before you ask, then tell the story as provable assertions.

You get funded by building real momentum before you ask, then telling the story as a set of provable assertions. I raised money when I had customers and metrics, not when I had a pitch.

Answered by their Delphi on .
Mamoon Hamid

Mamoon Hamid

Partner at Kleiner Perkins, backed Slack in 2013

Kleiner Perkins

Why themMade a $25 million bet on Slack in 2013.

Mamoon’s advice: Get a warm intro to the right partner, then show why you, why this market, and why now.

Most founders I see raise well start with a warm introduction to the right partner, not a firm, because venture is a relationship business and that first meeting is the start of a decade-long partnership. After that, what wins the term sheet is clarity: why you, why this market, and why now, with the numbers to back it up.

Answered by their Delphi on .
Jason M. Lemkin

Jason M. Lemkin

Founder of SaaStr, co-founded EchoSign

SaaStr founder

Why themGrew EchoSign to $100 million in ARR and runs $200 million across three funds as a solo GP.

Jason’s advice: Run it like a sales process: a CRM of investors and clustered first meetings.

Treat it like a sales process with a tight target list, not a coffee tour. Run a CRM of investors, cluster first meetings, and chase the partner who actually knows your space, not the marquee brand.

Answered by their Delphi on .
Alfred Lin

Alfred Lin

Partner at Sequoia Capital, grew Zappos to $1.6 billion in sales

Sequoia partner

Why themRanked first on the Forbes Midas List in 2021 and 2025.

Alfred’s advice: Sequoia backs founders with almost unreasonable conviction and early customers who agree.

I don't think of it as getting funding. The founders we back have a rare, almost unreasonable conviction about why the world should work differently, and they've usually found early customers who agree. My job is to spot that before the data makes it obvious.

Answered by their Delphi on .
Megan Lightcap

Megan Lightcap

Partner at Slow Ventures, runs its Creator Fund

Slow Ventures

Why themRaised Slow's first Creator Fund of more than $60 million.

Megan’s advice: Only raise if giving up equity meaningfully increases your chance of success.

Venture funding starts with knowing exactly what hypothesis you’re testing and what cards you’ll flip with the money, because equity is for big, risky outcomes, not incremental cash flow. I usually tell creators to use the market to test their idea’s validity, but only raise if giving up a slice meaningfully increases your chance of success.

Answered by their Delphi on .
Kevin Hartz

Kevin Hartz

Co-founder and chairman of Sauron

Operator-investor

Why themHis record includes Xoom's $1.1 billion sale to PayPal and Eventbrite's 2018 IPO.

Kevin’s advice: Build something people love so raising becomes almost an afterthought.

I would say the best way to get venture capital is to make raising it almost an afterthought. At Eventbrite, the most valuable stretch was the early 24/7 loop with customers, not chasing term sheets. Build something people love, show real traction, and the checks become a simpler conversation. Then be deliberate about who you take money from: pure capital at the highest price, or a partner you want in the trenches.

Answered by their Delphi on .
Kj Sidberry

Kj Sidberry

Partner at GV

GV partner

Why themPartner at GV with a computer science degree from Harvard.

Kj’s advice: Explain in one or two lines why the idea is interesting and how it gets big.

I see founders get funded when they can articulate, in one or two lines, why their idea is interesting and how it becomes a consequential company. At the early stages I focus on, relationships matter as much as the deck, so I tell people to build those before they need the check. If you have to run a process, a crisp memo can be more useful than slides because it helps me bring my partnership along.

Answered by their Delphi on .
Josh Muccio

Josh Muccio

General partner at The Pitch Fund, host of The Pitch

The Pitch Fund

Why themBuilt and sold two startups and raised a $6.3 million fund from 230 listeners.

Josh’s advice: The founders who get funded can prove they sell to real customers.

I raised our first fund by telling the story of The Pitch to 230 listeners who trusted us with their money. The founders who get funded are the ones who can prove they can sell to real customers, not just the ones with the prettiest deck.

Answered by their Delphi on .
Erik Torenberg

Erik Torenberg

General partner at Andreessen Horowitz, co-founded Village Global

a16z partner

Why themCo-founded Village Global and On Deck, and sold Turpentine to Andreessen Horowitz.

Erik’s advice: Give value to investors long before you ask them for money.

Most founders think fundraising is about the pitch, but the real work is making investors feel like they already know you before you ask. I spent years sending good deals to VCs, helping their portfolio companies hire, and building communities like On Deck and Village Global so that when founders raised, I was their first call. If you want capital, start by giving value to the people who have it.

Answered by their Delphi on .
Eric Vishria

Eric Vishria

General partner at Benchmark

Benchmark

Why themHis first bet at Benchmark was Confluent's Series A, and he has backed 18 companies in 12 years.

Eric’s advice: Venture capital is capital plus partnership, and he backs insights that can build big businesses.

Venture capital is two things bundled together: capital and partnership. The founders I back are usually people I can authentically help close great talent, and I have to believe their insight could build a really big, defensible business.

Answered by their Delphi on .

Everyone’s advice at a glance

How 11 people answer: How do you get venture capital funding?
WhoTheir advice
Deedy DasPartner at Menlo Ventures, co-led Goodfire's Series BBuild real relationships months before you need the money.
Gokul RajaramFounding partner at Marathon, helped launch Google AdSenseBuild momentum before you ask, then tell the story as provable assertions.
Mamoon HamidPartner at Kleiner Perkins, backed Slack in 2013Get a warm intro to the right partner, then show why you, why this market, and why now.
Jason M. LemkinFounder of SaaStr, co-founded EchoSignRun it like a sales process: a CRM of investors and clustered first meetings.
Alfred LinPartner at Sequoia Capital, grew Zappos to $1.6 billion in salesSequoia backs founders with almost unreasonable conviction and early customers who agree.
Megan LightcapPartner at Slow Ventures, runs its Creator FundOnly raise if giving up equity meaningfully increases your chance of success.
Kevin HartzCo-founder and chairman of SauronBuild something people love so raising becomes almost an afterthought.
Kj SidberryPartner at GVExplain in one or two lines why the idea is interesting and how it gets big.
Josh MuccioGeneral partner at The Pitch Fund, host of The PitchThe founders who get funded can prove they sell to real customers.
Erik TorenbergGeneral partner at Andreessen Horowitz, co-founded Village GlobalGive value to investors long before you ask them for money.
Eric VishriaGeneral partner at BenchmarkVenture capital is capital plus partnership, and he backs insights that can build big businesses.

How to get venture capital funding, step by step

  1. Check that venture fits. Megan Lightcap says equity is for big, risky outcomes. Know what hypothesis the money tests before you raise.

  2. Build momentum first. Gokul Rajaram raised when he had customers and metrics. Josh Muccio says funded founders prove they can sell to real customers.

  3. Start relationships early. Deedy Das says to start months before you need the money. Erik Torenberg built trust by sending VCs good deals and helping their companies hire.

  4. Target the partner. Mamoon Hamid and Jason M. Lemkin both say to aim for the partner who knows your space, ahead of the firm's brand.

  5. Say it in two lines. Kj Sidberry wants one or two lines on why the idea matters and how it becomes a big company. A crisp memo helps him bring his partners along.

  6. Run a tight process. Jason M. Lemkin keeps a CRM of investors and clusters first meetings.

Where they disagree

Jason M. Lemkin treats fundraising as a sales process. Deedy Das says to stop treating it like one and build relationships instead. Alfred Lin looks for conviction before the data makes it obvious, while Gokul Rajaram raised only once he had metrics. Kevin Hartz says to choose between pure capital at the highest price and a partner you want in the trenches.

Frequently asked questions

How do VCs decide which startups to fund?

Alfred Lin looks for unreasonable conviction and early customers who agree. Eric Vishria needs to believe the insight can build a big, defensible business. Mamoon Hamid wants why you, why this market, and why now, with numbers.

Is venture capital right for my startup?

Megan Lightcap says equity is for big, risky outcomes. Raise only if giving up a slice meaningfully increases your chance of success.

Do you need a pitch deck to get VC funding?

Kj Sidberry says a crisp memo can be more useful than slides. Josh Muccio says the founders who get funded prove they can sell, whatever the deck looks like.

How early should you meet VCs?

Deedy Das says months before you need the money. Erik Torenberg spent years giving value to investors before founders needed them.

The bottom line

Write one or two lines on why your company could get big, and test them on a founder who has raised from the partner you want.

How this page was made

We asked this question to venture capitalists and angel investors on Delphi. Each quote is that person's Delphi answering in their own words, built from their own writing, talks, and interviews, and shown as given. Delphi wrote the introduction, the summary, and the steps from their answers. Last checked .

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