How do you get a warm intro to a VC?

11 perspectives · Updated · 4 min read

In a survey by Paul Gompers, nearly 90% of VC deals came through the VC's network and only 10% arrived cold. At Flybridge, Jeff Bussgang says none of the investments came in cold.

Several partners here still read cold email. Alfred Lin and Jim Goetz say a warm intro helps but isn't the only way in. The best intros, most agree, come from a founder the VC has already backed.

The short answer

Ask a founder the VC has already backed to introduce you. That intro carries the most weight because the founder's reputation is on the line. If you don't know one, get one degree closer by being useful to founders in your network and making your work visible. Some VCs read cold email, but most deals still come through their network.

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Who you should listen to

Eleven investors: five partners at Sequoia, Kleiner Perkins and a16z, four seed fund managers, Twitch co-founder Justin Kan, and a Harvard Business School professor who surveyed VCs on where deals come from.

  • Paul Gompers · Eugene Holman Professor at Harvard Business School

    Listen for: Why VCs weigh the jockey above the horse.

  • Justin Kan · Co-founded Twitch, sold to Amazon for $970M

    Listen for: How two Xobni founders introduced him to his first investors.

  • Jeff Bussgang · General Partner and co-founder at Flybridge

    Listen for: Why none of Flybridge's investments came from a cold email.

  • Leigh Marie Braswell · Partner at Kleiner Perkins, early backer of Codeium

    Listen for: Why her best deals started with the investor reaching out.

  • Gaurav Jain · Co-founder and Managing Partner of Afore Capital

    Listen for: How Afore Alpha and the showcase let founders without a network reach Afore directly.

  • Alfred Lin · Partner at Sequoia Capital, #1 on the Forbes Midas List

    Listen for: What he wants to see in an email from a founder he doesn't know.

  • Charles Hudson · Seed investor at Precursor, 400+ investments

    Listen for: Why he tells his founders to make intros without a memo.

  • Jim Goetz · Partner at Sequoia Capital, WhatsApp investor

    Listen for: The tales about magic connections he believed as a founder.

  • Ryan Hoover · Founder and investor at Weekend Fund, $37M invested in startups

    Listen for: Why the best intro is one you don't need.

  • Carl Eschenbach · Partner at Sequoia Capital, former Workday CEO

    Listen for: How to get found when you don't have that connection.

  • Katia Ameri · Partner at Andreessen Horowitz, launched Speedrun Alpha

    Listen for: Why a backed founder's signal outweighs a LinkedIn message.

How do VCs say to get a warm intro?

Paul Gompers

Paul Gompers

Eugene Holman Professor at Harvard Business School

HBS professor

Why themHis survey of venture capitalists measured where their deals come from.

Paul’s advice: Nearly 90% of VC deals come through the VC's network, so find someone who has seen you build.

In our survey, nearly 90% of VC deals came through the VC's network, and only 10% arrived cold from management. A warm intro works best when the connector can speak to your team's quality, because VCs weight the jockey above the horse almost every time. So find someone who has actually seen you build, and ask them to make the case.

Answered by their Delphi on .
Justin Kan

Justin Kan

Co-founded Twitch, sold to Amazon for $970M

Twitch co-founder

Why themHe arrived in the Valley with zero investor contacts and raised the Justin.tv seed through intros from founders he knew.

Justin’s advice: Warm intros come from founders you know, so start by being useful to people one degree from the money.

When I got to the Valley with zero investor contacts, I leaned on Adam Smith and Matt Brezina at Xobni; their intros to Aydin Senkut and Paul Buchheit became the seed round for Justin.tv. Warm intros come from founders you actually know, not from LinkedIn theater, so start by being useful to the people already one degree from the money.

Answered by their Delphi on .
Jeff Bussgang

Jeff Bussgang

General Partner and co-founder at Flybridge

Flybridge GP

Why themFlybridge manages $1B+ across 400+ startups, and he says none of its investments came in cold.

Jeff’s advice: He calls cold emails lottery tickets.

Cold emails are basically lottery tickets. At Flybridge, zero of our investments came in over the transom.

Answered by their Delphi on .
Leigh Marie Braswell

Leigh Marie Braswell

Partner at Kleiner Perkins, early backer of Codeium

Kleiner Perkins partner

Why themMost of her best deals came from her reaching out to founders first.

Leigh’s advice: Ask someone the VC already trusts, like a portfolio founder, and give them one sentence on why you matter.

I used to think warm intros were the only way in, but most of my best deals came from me cold-outbounding founders, not the other way around. If you want a warm intro, find someone the VC already trusts, a founder in their portfolio or a mutual engineer, and make it easy for them to vouch for you with one sentence on why you matter.

Answered by their Delphi on .
Gaurav Jain

Gaurav Jain

Co-founder and Managing Partner of Afore Capital

Pre-seed fund

Why themHis fund, Afore, is a $500M pre-seed fund.

Gaurav’s advice: He reads all his cold email, and a mutual connection is the fastest way through.

I get a lot of cold email at gaurav@afore.vc and I read all of it, but the fastest path through our funnel is a mutual connection who can tell me how they know you and what your startup actually does. We also run Afore Alpha and our showcase so founders without a network can reach us directly.

Answered by their Delphi on .
Alfred Lin

Alfred Lin

Partner at Sequoia Capital, #1 on the Forbes Midas List

Sequoia partner

Why themHe helped grow Zappos to $1.6B in sales and topped the Forbes Midas List twice.

Alfred’s advice: A warm intro helps, but a clear signal that you've built something real gets the meeting.

I tell founders to just email me at lin@sequoiacap.com; a warm intro helps, but what actually gets the meeting is a clear, compelling signal that you've built something real and thought hard about your business.

Answered by their Delphi on .
Charles Hudson

Charles Hudson

Seed investor at Precursor, 400+ investments

Precursor

Why themHe has made more than 400 investments at Precursor.

Charles’s advice: The best intro comes from a founder the VC backed, not an investor who passed.

The best intro usually comes from a founder that VC has already backed, not from another investor who passed. I also tell our founders not to overthink it: if you know me and someone wants to meet, just make the intro, no memo required.

Answered by their Delphi on .
Jim Goetz

Jim Goetz

Partner at Sequoia Capital, WhatsApp investor

Sequoia partner

Why themHe pitched Sand Hill Road with his co-founder before becoming the investor behind a $3.5B WhatsApp return.

Jim’s advice: VCs are in the business of meeting founders, so a warm intro helps but isn't required.

I used to truck up and down Sand Hill Road with my co-founder and bought into the tribal tales about needing some magic connection to get a meeting at Sequoia or Kleiner. The truth is, our emails are on the website and we are in the business of meeting founders, so a warm intro is helpful but not required.

Answered by their Delphi on .
Ryan Hoover

Ryan Hoover

Founder and investor at Weekend Fund, $37M invested in startups

Weekend Fund

Why themHe built Fast Round because he thinks founders overthink warm intros.

Ryan’s advice: Find investors who already follow you on X and DM them.

I built Fast Round partly because founders overthink warm intros: just find which investors already follow you on X and DM them. The best intro is one you don't need, because the investor already knows your work.

Answered by their Delphi on .
Carl Eschenbach

Carl Eschenbach

Partner at Sequoia Capital, former Workday CEO

Sequoia partner

Why themHe scaled VMware to 20,000 employees and ran Workday as co-CEO and then CEO.

Carl’s advice: The strongest intro comes from a founder or operator the VC already trusts, because their reputation is on the line.

The best warm intro comes from a founder we already back or an operator we've worked with, because their reputation is on the line, not just yours. If you don't have that line, build it the old-fashioned way: do something impressive, make it visible, and let the network find you.

Answered by their Delphi on .
Katia Ameri

Katia Ameri

Partner at Andreessen Horowitz, launched Speedrun Alpha

a16z partner

Why themShe launched a16z's Speedrun Alpha, which drew 11,000+ applications.

Katia’s advice: Host or attend small events where a VC's portfolio founders spend time.

The best warm intro usually comes from a founder that VC already backed, because their signal matters more than any LinkedIn message I could ever receive. Host a small event or show up to one where those founders actually hang out, then let the relationship build from something real.

Answered by their Delphi on .

Everyone’s advice at a glance

How 11 people answer: How do you get a warm intro to a VC?
WhoTheir advice
Paul GompersEugene Holman Professor at Harvard Business SchoolNearly 90% of VC deals come through the VC's network, so find someone who has seen you build.
Justin KanCo-founded Twitch, sold to Amazon for $970MWarm intros come from founders you know, so start by being useful to people one degree from the money.
Jeff BussgangGeneral Partner and co-founder at FlybridgeHe calls cold emails lottery tickets.
Leigh Marie BraswellPartner at Kleiner Perkins, early backer of CodeiumAsk someone the VC already trusts, like a portfolio founder, and give them one sentence on why you matter.
Gaurav JainCo-founder and Managing Partner of Afore CapitalHe reads all his cold email, and a mutual connection is the fastest way through.
Alfred LinPartner at Sequoia Capital, #1 on the Forbes Midas ListA warm intro helps, but a clear signal that you've built something real gets the meeting.
Charles HudsonSeed investor at Precursor, 400+ investmentsThe best intro comes from a founder the VC backed, not an investor who passed.
Jim GoetzPartner at Sequoia Capital, WhatsApp investorVCs are in the business of meeting founders, so a warm intro helps but isn't required.
Ryan HooverFounder and investor at Weekend Fund, $37M invested in startupsFind investors who already follow you on X and DM them.
Carl EschenbachPartner at Sequoia Capital, former Workday CEOThe strongest intro comes from a founder or operator the VC already trusts, because their reputation is on the line.
Katia AmeriPartner at Andreessen Horowitz, launched Speedrun AlphaHost or attend small events where a VC's portfolio founders spend time.

How to get a warm intro to a VC, step by step

  1. Map who already knows the VC. Charles Hudson, Katia Ameri and Carl Eschenbach all say the best intro comes from a founder the VC has already backed.

  2. Be useful before you ask. Justin Kan got his Justin.tv seed through intros from founders he knew, and says to start by helping people one degree from the money.

  3. Show up where those founders are. Katia Ameri suggests hosting a small event or going to one where portfolio founders spend time.

  4. Make the intro easy to write. Leigh Marie Braswell says to hand the connector one sentence on why you matter. Paul Gompers wants that person to speak to your team's quality.

  5. Send a sharp cold email if you have no path. Gaurav Jain reads every cold email he gets, and Alfred Lin says a clear signal that you've built something real is what gets the meeting.

  6. Make your work visible. Ryan Hoover says to DM investors who already follow you on X, and Carl Eschenbach says to do something impressive and let the network find you.

Where they disagree

They split on cold outreach. Jeff Bussgang calls cold emails lottery tickets and says none of Flybridge's investments came in that way. Alfred Lin tells founders to email him, Jim Goetz says partners' emails are on the website, and Gaurav Jain says he reads all of his cold email. Leigh Marie Braswell says most of her best deals started with her reaching out to founders.

Frequently asked questions

Do you need a warm introduction to investors?

It helps a lot. In the survey Paul Gompers cites, nearly 90% of VC deals came through the VC's network. Jim Goetz says a warm intro is helpful but not required.

How do you cold email a VC?

Show what you have built. Alfred Lin wants a clear signal that you've built something real and thought hard about the business, and Gaurav Jain reads every cold email he gets.

Who should make the intro?

A founder the VC already backed, say Charles Hudson, Katia Ameri and Carl Eschenbach. Charles Hudson adds that an intro from an investor who passed carries less weight.

How do you email investors if you have no network?

Gaurav Jain's fund runs Afore Alpha and a showcase so founders without a network can reach it directly. Ryan Hoover suggests messaging investors who already follow you on X.

The bottom line

List the founders each target VC has backed and find the one you are closest to. Ask them for the intro with one sentence they can forward.

How this page was made

We asked this question to venture capitalists and angel investors on Delphi. Each quote is that person's Delphi answering in their own words, built from their own writing, talks, and interviews, and shown as given. Delphi wrote the introduction, the summary, and the steps from their answers. Last checked .

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