GTM & Revenue advice from people who've been there

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I sent 400 cold emails last month and got three replies, none of them interested

I sent 400 cold emails last month and got three replies, none of them interested

GTM & Revenue
I've sold for ten years and every job I apply for has five interview rounds, then goes quiet

I've sold for ten years and every job I apply for has five interview rounds, then goes quiet

GTM & Revenue
My reps stopped updating the CRM after the first month and I'm chasing deal updates in Slack

My reps stopped updating the CRM after the first month and I'm chasing deal updates in Slack

GTM & Revenue
We've spent eight months trying to hire someone to own GTM and still can't define the role

We've spent eight months trying to hire someone to own GTM and still can't define the role

GTM & Revenue
Every AI workflow we build works for about a month, then needs someone to babysit it

Every AI workflow we build works for about a month, then needs someone to babysit it

GTM & Revenue
We signed twelve partners last year and not one of them has sent us a deal

We signed twelve partners last year and not one of them has sent us a deal

GTM & Revenue

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I run RevOps for a 60-person sales team. My week was supposed to go to forecasting and process work, but it goes to data cleanup, broken syncs and one-off report requests

I run RevOps for a 60-person sales team. My week was supposed to go to forecasting and process work, but it goes to data cleanup, broken syncs and one-off report requests

I'm the founder and still the only one selling. We have 12 customers from my network, I've never run outbound, and investors want to see a repeatable pipeline before our next raise

I'm the founder and still the only one selling. We have 12 customers from my network, I've never run outbound, and investors want to see a repeatable pipeline before our next raise

We spent $30,000 on a booth at a big SaaS conference. We came home with 400 badge scans, and most of them were students, vendors and people outside our market

We spent $30,000 on a booth at a big SaaS conference. We came home with 400 badge scans, and most of them were students, vendors and people outside our market

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I've hit all my career goals but I feel strangely empty and unfulfilled.

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Arthur C. Brooks

Happiness scientist · Professor at Vanderbilt & Harvard Business School

From Strength to StrengthBuild the Life You WantHarvard Business School

What you're describing is the arrival fallacy: the belief that hitting a goal will finally deliver fulfillment, and the letdown when it doesn't. The emptiness is actually useful information.

Robert Waldinger

Director, Harvard Study of Adult Development · Author of The Good Life

The Good LifeHarvard Study of Adult Development

You've reached the top of the ladder and found it was leaning against the wrong wall. The Harvard Study shows people who chase wealth, fame, and image often feel worse after reaching those goals, while those who pursue relationships and meaning feel better. The emptiness is information.

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Arthur C. Brooks

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I've hit all my career goals but I feel strangely empty and unfulfilled.
That's the arrival fallacy: the goal was a proxy for something deeper. Audit your goals against three tests. Are they non-zero-sum, approach-oriented, and non-positional? If they were mostly about status or winning, that explains the hollow feeling.
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