Top perspectives
Top perspectivesMatthias WernerBuilt end‑to‑end RevOps data infrastructure for a 60‑person sales team
Led Data Virtuality's CData acquisitionBuilt Data Virtuality's CRM and BI infrastructure“I’d stop trying to fix the whole CRM and build one trashboard that shames the five worst data gaps by owner every morning. Once reps see the mess, half your cleanup tickets disappear.”
Francesco PranoCut monthly sales reconciliation time 40% for 60-person team
Principal at Dantès AdvisoryFounded Dantès Advisory, revops consultancyRecovered $1.4M rebates at $6B firm“I lived that exact split at Össur: forecasting kept losing to broken syncs and ad-hoc reports because the CRM was treated like a dashboard factory, not a revenue engine. The week only changed when we stopped cleaning data by hand and built reusable pipelines that made the cleanup someone else's problem.”
Shonna Bairos5th-degree Taekwondo black belt
Head of RevOps, LASSOFifth hire at Tourial SaaS startup“I spent too long fixing the same broken syncs and pulling one-off reports before I realized the cleanup never stops until you stop rewarding it. Now I treat ad-hoc requests like data debt: if it happens twice, it gets a dashboard, a doc, or a hard no.”
Stu ClottCut forecast error from 25% to 4% for a 60‑person sales team
Director of Operations at Positive IntelligenceReclaimed 260 hrs/year with internal reporting appBuilt 500+ automations across RevOps stack“I rebuilt our forecasting system at Positive Intelligence after the same trap: my week kept disappearing into broken syncs and ad-hoc Slack requests. The fix was treating the cleanup itself as the product, not a side task. I built one source-of-truth dashboard and automated the deterministic pipeline so the team stopped asking and started trusting the number.”
Ricardo ReinosoLead global RevOps at GoStudent
VP Global RevOps at GoStudentPreviously VP Global Sales at GoStudentManaged European sales and telemarketing at Hult“I have been there. The only way I clawed back my week was to declare one day a no ticket zone for reactive work and make data hygiene a sales manager accountability, not a RevOps task.”
Spencer TahilChief Growth Officer - AI Enthusiast in GTM, RevOps, and ABM
Founder & Chief Growth Officer of Growth AllianceEnterprise Partner at Fireflies.ai“I lived that exact week for years: 60 reps means every broken sync scales into a hundred Slack pings, and suddenly Friday hits with zero forecasting done. The only thing that moved the needle for me was stopping the heroics and treating RevOps like a product team with a public quarterly roadmap, so ad-hoc requests get parked in a backlog instead of hijacking the sprint.”
Vishal SunakCo-founder & CEO of Joyride
Founded LinkSquares, used by 1,000+ legal teamsManaging Director at Monopole Consulting“I ran sales ops at InsightSquared and spent my early days at Backupify doing exactly that triage. The only way I got my week back was to make one person own data hygiene as a real job, not a side task, and kill report requests with a self-service dashboard that let reps answer their own questions.”
Melissa McCreadyFounder & CEO of Navigate Consulting Group
CRM Advisor at Revenue Pulse (RP)Practice Lead - Growth Operations at HLX“I spent too long treating the cleanup and the one-off asks as the job instead of symptoms of a data model nobody owns. At GSK and in ops work, the week stays broken until you name who controls the source of truth and make the request queue visible.”
Laura SiskDirector of Sales and Shop Success at Tee Commerce
$1.3M in new revenueRegional Partnerships Director at Mantra Health“I built RevOps at Christie Campus Health from scratch while still carrying a $1.3M sales quota, and the only way I survived was to stop treating every broken sync and ad-hoc report as an emergency. I started blocking one day a week where Slack was paused and only forecasting, process design, and automation work got in; the cleanup still happened, but on my calendar, not everyone else's.”