GTM & Revenue advice from people who've been there

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I sent 400 cold emails last month and got three replies, none of them interested

I sent 400 cold emails last month and got three replies, none of them interested

GTM & Revenue
I've sold for ten years and every job I apply for has five interview rounds, then goes quiet

I've sold for ten years and every job I apply for has five interview rounds, then goes quiet

GTM & Revenue
My reps stopped updating the CRM after the first month and I'm chasing deal updates in Slack

My reps stopped updating the CRM after the first month and I'm chasing deal updates in Slack

GTM & Revenue
We've spent eight months trying to hire someone to own GTM and still can't define the role

We've spent eight months trying to hire someone to own GTM and still can't define the role

GTM & Revenue
Every AI workflow we build works for about a month, then needs someone to babysit it

Every AI workflow we build works for about a month, then needs someone to babysit it

GTM & Revenue
How do I keep my GTM skills current when AI changes the job every quarter?

How do I keep my GTM skills current when AI changes the job every quarter?

GTM & Revenue

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We spent $30,000 on a booth at a big SaaS conference. We came home with 400 badge scans, and most of them were students, vendors and people outside our market

We spent $30,000 on a booth at a big SaaS conference. We came home with 400 badge scans, and most of them were students, vendors and people outside our market

I run RevOps for a 60-person sales team. My week was supposed to go to forecasting and process work, but it goes to data cleanup, broken syncs and one-off report requests

I run RevOps for a 60-person sales team. My week was supposed to go to forecasting and process work, but it goes to data cleanup, broken syncs and one-off report requests

I'm the founder and still the only one selling. We have 12 customers from my network, I've never run outbound, and investors want to see a repeatable pipeline before our next raise

I'm the founder and still the only one selling. We have 12 customers from my network, I've never run outbound, and investors want to see a repeatable pipeline before our next raise

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I freeze up and go blank when I meet new people at networking events.

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Vanessa Van Edwards

Behavioral investigator · Founder of Science of People

CaptivateCuesScience of People

Freezing at a networking event is usually a planning problem, not a personality problem. Your brain just doesn't have a script for the first ten seconds.

Robert Cialdini

Psychology professor, Arizona State · Author of Influence

InfluencePre-SuasionCialdini Institute

Networking freeze usually comes from self-focus, not social failure. Prepare one genuine question and one small piece of value you can offer. That shifts your script from “Will they like me?” to “How can I be useful to this person?”

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Vanessa Van Edwards

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I freeze up and go blank when I meet new people at networking events.
Freezing is usually a planning problem, not a personality problem. Before the event, write down three openers and three bridge questions, then lower the stakes by practicing on baristas and neighbors first.
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