How do you answer interview questions?

5 perspectives · Updated · 2 min read

Most interview advice is about memorizing good answers. The speakers here spend more time on preparation than on scripts.

Brian Tracy knows a company's stock price, competitors, and direction before he walks in. Kwame Christian researches the company, the role, and the interviewer, then practices his stories out loud. Frederik G. Pferdt doesn't rehearse polished answers at all.

Their answers cover research, practice, honesty, and how to read a question.

The short answer

Prepare hard, then talk like a person. Brian Tracy and Kwame Christian research the company, the role, and the interviewer. Kwame practices his stories out loud so they sound like conversation, and Zack Kass answers the question behind the question.

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Who you should listen to

Five speakers, including Kwame Christian, CEO of the American Negotiation Institute, who treats an interview as a two-way negotiation. Listen for the approach that fits how you talk.

  • Brian Tracy · Chairman and CEO of Brian Tracy International

    Listen for: Turning the interview around so they sell you the job.

  • Kwame Christian · CEO of the American Negotiation Institute and host of Negotiate Anything

    Listen for: What to research, and practicing stories out loud.

  • Frederik G. Pferdt · Google's first Chief Innovation Evangelist; taught at Stanford for 10+ years

    Listen for: Preparing who you want to be in the room.

  • Zack Kass · Global AI advisor and former Head of Go-to-Market at OpenAI

    Listen for: Finding the question behind the question.

  • Sandi L Boucher · Anishinaabekwe speaker, traditional knowledge keeper, and author from Seine River First Nation

    Listen for: Answering hard questions straight.

What do speakers say about answering interview questions?

Brian Tracy

Brian Tracy

Chairman and CEO of Brian Tracy International

Author of 45+ books

Why themClassic advice on goals, confidence, and public speaking.

Brian’s advice: Research the company, then ask sharp questions about the problems you can solve.

I turn the interview around and make them sell me the job. Before I walk in, I know their stock price, their competitors, and where their business is heading, then I ask sharp questions about the problems I can solve for them.

Answered by their Delphi on .
Kwame Christian

Kwame Christian

CEO of the American Negotiation Institute and host of Negotiate Anything

Two-time bestselling author

Why themPractical on negotiating salary and handling difficult people.

Kwame’s advice: Overprepare, and practice your stories out loud so they sound like conversation.

I treat interviews as a two-way negotiation, so I show up overprepared: I research the company, the role, and the interviewer, then I practice my stories out loud so they land like conversation, not performance.

Answered by their Delphi on .
Frederik G. Pferdt

Frederik G. Pferdt

Google's first Chief Innovation Evangelist; taught at Stanford for 10+ years

Former Google innovation lead

Why themHelps people act on the future instead of waiting for it.

Frederik’s advice: Skip polished answers; prepare to be curious, honest, and present.

I don't rehearse polished answers. I prepare the person I want to be in the room: curious, honest, a little nervous, fully present.

Answered by their Delphi on .
Zack Kass

Zack Kass

Global AI advisor and former Head of Go-to-Market at OpenAI

Author of The Next RenAIssance

Why themA hopeful but grounded view of technology and work.

Zack’s advice: Answer the question behind the question.

I treat every interview question as a chance to have a real conversation, not to perform. I try to answer the thing behind the question, because that is usually what the interviewer and the audience actually want.

Answered by their Delphi on .
Sandi L Boucher

Sandi L Boucher

Anishinaabekwe speaker, traditional knowledge keeper, and author from Seine River First Nation

Best-selling author

Why themGuidance on inclusion and reconciliation from lived experience.

Sandi’s advice: Answer hard questions straight, even when the truth isn't welcome.

I answer challenging questions straight, because honesty is kind. I warn people when the truth isn't what they want to hear, then I give the real answer so we can move forward.

Answered by their Delphi on .

Everyone’s advice at a glance

How 5 people answer: How do you answer interview questions?
WhoTheir advice
Brian TracyChairman and CEO of Brian Tracy InternationalResearch the company, then ask sharp questions about the problems you can solve.
Kwame ChristianCEO of the American Negotiation Institute and host of Negotiate AnythingOverprepare, and practice your stories out loud so they sound like conversation.
Frederik G. PferdtGoogle's first Chief Innovation Evangelist; taught at Stanford for 10+ yearsSkip polished answers; prepare to be curious, honest, and present.
Zack KassGlobal AI advisor and former Head of Go-to-Market at OpenAIAnswer the question behind the question.
Sandi L BoucherAnishinaabekwe speaker, traditional knowledge keeper, and author from Seine River First NationAnswer hard questions straight, even when the truth isn't welcome.

How to answer interview questions, step by step

  1. Research the company. Brian Tracy learns the stock price, the competitors, and where the business is heading. Kwame Christian researches the company, the role, and the interviewer.

  2. Practice your stories out loud. Kwame Christian rehearses out loud so his stories land like conversation.

  3. Answer the question behind the question. Zack Kass says that is usually what the interviewer wants.

  4. Be straight on hard questions. Sandi L Boucher answers challenging questions directly, because honesty is kind.

  5. Ask about problems you can solve. Brian Tracy asks sharp questions about the problems he can solve for them, and makes them sell him the job.

  6. Show up present. Frederik G. Pferdt prepares to be curious, honest, a little nervous, and fully present.

Where they disagree

They split on rehearsal. Kwame Christian practices his stories out loud until they sound like conversation. Frederik G. Pferdt doesn't rehearse polished answers and prepares how he wants to show up instead. Brian Tracy puts the most weight on research and his own questions.

Frequently asked questions

How do you prepare for a job interview?

Brian Tracy and Kwame Christian both research first: the company, its competitors, the role, and the interviewer. Kwame then practices his stories out loud.

Should you memorize answers to interview questions?

Frederik G. Pferdt doesn't rehearse polished answers. Kwame Christian practices his stories, but so they sound like conversation.

What questions should you ask in an interview?

Brian Tracy asks sharp questions about the problems he can solve for the company.

Is it okay to be nervous in an interview?

Frederik G. Pferdt expects to be a little nervous, along with being curious, honest, and fully present.

The bottom line

Research the company, practice your stories out loud, and answer what they are asking. Then ask the speaker whose style fits yours to help you prepare.

How this page was made

We asked this question to speakers on Delphi. Each quote is that person's Delphi answering in their own words, built from their own writing, talks, and interviews, and shown as given. Delphi wrote the introduction, the summary, and the steps from their answers. Last checked .

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