Nir Eyal
About
I study the intersection of business, behavior, and the brain. I wrote Hooked, Indistractable, and Beyond Belief.
Experiences
- Professional · 2026Wrote Beyond Belief, on the beliefs that hold us back
Thoughts like "I'm just not a math person" feel like facts, but they aren't. The book shows how to swap them for ones that help you.
- Author & Behavioral Design Consultant and Keynote Speaker at NirAndFar.comWhy do some products become habits? I wrote Hooked.
I wrote Hooked for product makers, and because I worried the world was becoming more addictive. It became a Wall Street Journal best seller and won Marketing Book of the Year from 800 CEO Read.
- Host at Podcast on NirAndFar.comHost a podcast on business, behavior and the brain
On the NirAndFar podcast I read short articles I've written, interview authors of books I enjoy, and answer listener questions left as reviews.
- Professional · 2019Wrote Indistractable after picking my phone over my daughter
During daddy daughter time I checked my phone and missed her answer to a question, and by the time I looked up she was gone. The book that came out of it was named one of Amazon's Best Books of the Year.
- Behavioral designPut Hooked to practice, tripling Gatorade Gx app daily users
We rebuilt the Gx fitness app around the Hooked Model, and installs grew 90% week over week. It went on to be a CES 2022 Innovation Awards Honoree.
- Lecturer In Marketing at Stanford University Graduate School of BusinessTaught behavioral design at Stanford's GSB and d.school
I lectured in marketing at the business school and taught at the Hasso Plattner Institute of Design, bringing the psychology of habits into the classroom.
- InvestorI back habit-forming products like Canva and Kahoot!
I put my money where my mouth is by backing habit-forming products I believe improve lives, including FocusMate and Anchor.fm.
- Co-FounderFounded and sold two startups, one Kleiner Perkins-backed
I co-founded and sold a renewable energy business and AdNectar, a social ad platform funded by Kleiner Perkins Caufield & Byers.