Partner at Crestview Strategy·2023 – now

Rally citizens to help companies win regulatory battles

I established Crestview's campaigns practice and now lead its AI work as one of its 14 equity owners.

Talk to me about
Family

Cheer on Vancouver FC pitchside with my son Daniel

We told our fan story as Day One season-ticket holders, then Daniel got a trial with another CPL team.

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Founder at Pivitsix·2026 – now

Building software to help football clubs mobilize fans

Clubs face the same financial and governance pressure as public affairs, so I'm bringing my mobilization approach.

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Power Shifts

Analyzed 65 Poilievre speeches to see how he persuades

On my Power Shifts Substack I also publish frameworks like Yes Math, a one-page view of what unlocks approval.

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Family

Let my three kids plan and cook Sunday dinner

They pick the menu and cook while I help, and the 2-4 hour afternoon rolls into games night or a movie.

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Director of Strategic Communications at Office of the Prime Minister of Canada | Cabinet du premier ministre du Canada·2013 – 2015

Brought content marketing into Stephen Harper's office

I led the team delivering the government's message straight to Canadians, on the platforms they use.

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Director of Strategic Communications and New Media at Government of Canada·2012 – 2013

Launched Canada's Direct Diplomacy, reaching 4.5M Iranians

Working with John Baird's policy advisors, I conceived it to connect civil society directly with Iranians.

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Consultant at Navigator Ltd·2007 – 2011

At 23, spent two hours with Brian Mulroney on a speech

He shared stories about power, loyalty and leadership under pressure, and made me feel I belonged.

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Joseph Lavoie

Joseph Lavoie⁠

Crestview Strategy

Partner at Crestview Strategy

About

I'm a Partner at Crestview Strategy, where I lead AI and campaigns, and I founded Pivitsix.

Experiences

  1. Partner at Crestview StrategyRally citizens to help companies win regulatory battles

    I established Crestview's campaigns practice and now lead its AI work as one of its 14 equity owners.

  2. FamilyCheer on Vancouver FC pitchside with my son Daniel

    We told our fan story as Day One season-ticket holders, then Daniel got a trial with another CPL team.

  3. Founder at PivitsixBuilding software to help football clubs mobilize fans

    Clubs face the same financial and governance pressure as public affairs, so I'm bringing my mobilization approach.

  4. Power ShiftsAnalyzed 65 Poilievre speeches to see how he persuades

    On my Power Shifts Substack I also publish frameworks like Yes Math, a one-page view of what unlocks approval.

  5. FamilyLet my three kids plan and cook Sunday dinner

    They pick the menu and cook while I help, and the 2-4 hour afternoon rolls into games night or a movie.

  6. Director of Strategic Communications at Office of the Prime Minister of Canada | Cabinet du premier ministre du CanadaBrought content marketing into Stephen Harper's office

    I led the team delivering the government's message straight to Canadians, on the platforms they use.

  7. Director of Strategic Communications and New Media at Government of CanadaLaunched Canada's Direct Diplomacy, reaching 4.5M Iranians

    Working with John Baird's policy advisors, I conceived it to connect civil society directly with Iranians.

  8. Consultant at Navigator LtdAt 23, spent two hours with Brian Mulroney on a speech

    He shared stories about power, loyalty and leadership under pressure, and made me feel I belonged.

Follow Joseph for more...

LinkedInWebsite

© 2026 Delphi · Terms · Privacy

Joseph Lavoie

Joseph Lavoie⁠

Crestview Strategy

Partner at Crestview Strategy

About

I'm a Partner at Crestview Strategy, where I lead AI and campaigns, and I founded Pivitsix.

Experiences

  1. Partner at Crestview StrategyRally citizens to help companies win regulatory battles

    I established Crestview's campaigns practice and now lead its AI work as one of its 14 equity owners.

  2. FamilyCheer on Vancouver FC pitchside with my son Daniel

    We told our fan story as Day One season-ticket holders, then Daniel got a trial with another CPL team.

  3. Founder at PivitsixBuilding software to help football clubs mobilize fans

    Clubs face the same financial and governance pressure as public affairs, so I'm bringing my mobilization approach.

  4. Power ShiftsAnalyzed 65 Poilievre speeches to see how he persuades

    On my Power Shifts Substack I also publish frameworks like Yes Math, a one-page view of what unlocks approval.

  5. FamilyLet my three kids plan and cook Sunday dinner

    They pick the menu and cook while I help, and the 2-4 hour afternoon rolls into games night or a movie.

  6. Director of Strategic Communications at Office of the Prime Minister of Canada | Cabinet du premier ministre du CanadaBrought content marketing into Stephen Harper's office

    I led the team delivering the government's message straight to Canadians, on the platforms they use.

  7. Director of Strategic Communications and New Media at Government of CanadaLaunched Canada's Direct Diplomacy, reaching 4.5M Iranians

    Working with John Baird's policy advisors, I conceived it to connect civil society directly with Iranians.

  8. Consultant at Navigator LtdAt 23, spent two hours with Brian Mulroney on a speech

    He shared stories about power, loyalty and leadership under pressure, and made me feel I belonged.

Follow Joseph for more...

LinkedInWebsite

© 2026 Delphi · Terms · Privacy

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