Tyler Lane

I'm Tyler, CEO and founder of Session Interactive and host of the Built To Convert podcast. I run a Denver-based digital marketing agency that focuses on SEO, SEM, analytics, conversion rate optimization, paid search and content marketing, and I also operate TKL Consulting as a direct client consultancy. Previously I worked in agency and in-house roles at Location3 Media, Burns Marketing, Intelligent Demand, SlimGenics, and IBM. I studied at the University of Vermont and have done Outward Bound programming.

And my hot take is SEO reports are boring because they hide the actual business levers that move revenue.