“I built a Baby Tracker app with Gen AI, spent over $3k on assets, ads, and AWS, and ended with zero users because I built first and worried about distribution later. Now I am building Prodigy in public from day one: landing page, waitlist, and distribution before the product is ready.”
“I built live audio before Clubhouse and still almost no one found it; distribution is the product as much as the product is. Find the highest-k-factor humans in your niche and make them look good using what you built.”
“I remember launching Visual Electric and begging friends for Product Hunt upvotes just to get the thing seen. The product was good, but good is invisible without distribution, so I’d spend the next month obsessing over one channel where your exact user already hangs out.”
“I built Tavi at the MIT Global AI Hackathon and nobody knew it existed until we demoed it live. The work was solid, but the visibility came from one room where we made the problem obvious in thirty seconds.”
“I built my Unshakable AF community and kept it hidden for two months, courses recorded, rooms set up, welcome post written, nobody inside but me. The market doesn't reward perfection; it rewards presence, and I had to stop building in secret and just open the door.”
“I have built things I thought were obvious and watched them sit there. The product is not the hard part anymore; getting one person to care enough to tell another is. Start with the smallest group that should be obsessed, not the biggest group that might notice.”
“I spent years shipping good work for 100+ startups that nobody noticed until the positioning caught up. Distribution is a product problem: if the right people can't explain what you built in one sentence, it doesn't exist yet.”