“I started on Upwork in 2019 sending proposals to everyone, and got nothing until I niched down and rewrote my profile around one ICP. Posting without that clarity just adds noise; pick the client type you want more of, then write publicly about the problems they actually pay to solve.”
“I spent years relying on a portfolio and referrals before I started posting consistently on LinkedIn, and the niche found me faster than I could have picked it. Start posting twice a week about the work you already do, engage genuinely on other people's content first, and let your niche sharpen from what gets you replies.”
“I spent years on Upwork writing 1,500-word blogs for $75 and barely staying afloat, because I was competing on price instead of positioning. When I moved to LinkedIn and started posting consistently, it took about four or five months before the first real inbound lead showed up, but that lead closed on the first call for a multi-thousand-dollar project.”
“I spent 35 years watching the copywriters who got rich do one thing differently: they picked a person to speak to, not an industry to serve. Your friend is getting inbound because her posts make a specific reader feel seen, not because she chose a niche first. Start posting about the buyer you already understand best from your Upwork work, and let the niche reveal itself in who responds.”
“I ran Get A Copywriter for years without depending on my personal brand, and it worked, but it also meant we were invisible beyond the platform funnel. If your friend is getting inbound from posting, she is doing the thing most copywriters avoid: proving she thinks in public. The niche will not reveal itself in a spreadsheet.”