“You don't need an agent at 22,000 followers, you need a better pitch. Brands commenting love this are literally raising their hands, so DM them back, ask for the right email contact, and send a media kit that shows your engagement and any organic posts where you've already cooked with their products.”
“A love this comment is not a lead; it is a brand's intern doing engagement. At 22K, you do not need an agent. You need a short pitch that shows why your cooking audience buys, with a rate and a clear concept, sent to the marketing or partnerships email, not the social team.”
“A love this comment is a brand's intern doing outreach, not a budget holder ready to buy. I watched this from the platform side at TikTok: the creators who converted those comments into deals slid into DMs with a one-page media kit and a specific idea for that brand's product, not a rate card.”
“Don't wait for the email. I spent years on the brand side at Collective Voice, and the creators who got paid were the ones who DM'd back immediately with a one-sheet: audience demo, engagement rate, and three content ideas that fit the brand. A love this comment is a soft signal; treat it as an inbound lead and pitch them like you would a cold brand.”
“Don't wait for the email. At 22K, you have exactly the micro-influencer range brands want, but DMs and comments are noise until someone owns the follow-up. I built JoinBrands because most deals die between love this and the inbox, so pitch three concrete things: a hook, a format, and a price.”
“Brands leaving love this comments are flirting, not buying. I see creators at 20k land bigger deals than 100k accounts because they package themselves: a clear cooking niche, a media kit, and a direct pitch to the marketing team, not the social intern. An agent helps once the deals are flowing; right now your friend probably just asked for the money.”
“A brand comment is not a pitch, it's a toe in the water. At 22k, I'd skip the agent for now and start DMing those brands back with a one-liner: here's my email, here's why my audience buys kitchen gear, and here's what I'd make.”
“Brands leaving love this are doing the cheapest possible signal of interest, not an offer. At 22K followers in cooking, you don't need an agent yet; you need a one-sheet with your audience, engagement rate, and three content concepts you'd actually make for them, then DM the brand contacts back with a price.”