Top perspectives
Top perspectivesMatthew LarsenSent 6 M cold emails over four months
Founder of Lead Generation AcademyGrew agency to $900K/mo, sold 2023Runs 1000X Leads serving 550+ agencies“400 emails is nothing, and three replies with zero interest means your offer or your list sucks. I burned through over 100,000 emails before I got one real client because I thought my ad skills would transfer to cold email; they didn't, and I had to rebuild my offer from scratch.”
Charles CormierLaunched thousands of cold email campaigns since 2020
Founder of gtm.venturesRan sales agency with 2,000+ employeesInvests $40M/year in YC founders“Three replies out of 400 is a deliverability problem, not a copy problem. I'd rather send 40 hyper-targeted emails to people I can actually help than blast 400 into the void.”
Antonio GabrićGot 13.2% reply rate on 4,782 cold emails
Outreach Manager at Hunter.io12K cold emails, 14% conversion3‑email sequence drives 66% of replies“Three replies out of 400 is not a copy problem yet; it is almost certainly a deliverability problem. I would stop the campaign, check bounce rate, and if it is above 2%, cut volume to 20 emails per account per day and verify every address before sending again.”
Mitch ConquerSent over 1 M cold outreach emails building outbound systems
Founder and CEO of KeyPlayers HQBuilt Instant Scalability for 300+ companiesManaged $1M+ ad spend for 400+ agents“400 emails for three replies is not a channel problem, it is a relevance problem. I have seen 437 people message me where do I apply? for a job that did not exist, and they all landed on my no-hire list because they never stopped to read. Stop selling, start a conversation, and make the first line prove you actually looked at them.”
Andre Haykal JrScaled cold‑email agency to $200K/month
Co-Founder & Coach of Client AscensionMaintains 244M+ PII recordsCoached 750+ entrepreneurs on cold email“Dude, 400 emails with a sub-1% reply rate means your emails are landing in spam or your offer isn't compelling enough. At ListKit we see 12% reply rates as a baseline, so I'd first check your deliverability and then rewrite the copy around one specific pain point your prospect actually feels.”
Richard BaekGTM implementer for founders looking for more qualified sales calls using outbound + inbound systems 🔸 Prism Revenue
Co-Founder at Agency JetboostSales And Marketing Specialist at Superdrive Media“Three replies from 400 emails means your message is landing in the pile, not above it. I would stop sending and rewrite one short, blunt email to a tighter list before you burn the rest.”
Daniel FazioCo-Founder/Owner of Client Ascension
Cold Email Mastery: 8,000 soldSigned 11,000+ clients“400 emails is a warmup. I saw someone do 8,000 and get 8 replies, and the fix wasn't the copy, it was the offer and the volume. Send more, but first check your deliverability and make sure you're saying something they actually want to buy.”
Eric SiuMember at YPO
Bought failing marketing agency for $2Organized sold-out YPO Global AI Summit“Three replies out of 400 is a 0.75% reply rate, and zero positive replies means the email itself is broken, not the channel. I'd look at the list first: if you're blasting 400 people who don't actually have the problem you solve, better copy won't save you. Then I'd rewrite the email around one specific pain you can prove they have, not what you do.”
Michael ElliottFounder & Director of Adtrain Limited
Top 1% Upwork, Expert-Vetted$500K earned on Upwork“I sent 5,000 cold emails a day at one point and still saw most of them flop, because the real number isn't reply rate, it's how many of those 400 could only have been sent to that one person. If your opener could be swapped to another company and still make sense, that's your 0.75% right there.”