“I stopped treating exercise like a protected gym appointment and started asking, What if I can't get to the gym today? That question turned my barn into a pickleball court, my office into a walking-treadmill workstation, and my kids into human kettlebells during hikes.”
“I run my life like I run companies: with intention. Even running six deals at SurePath, I still hit CrossFit five days a week. Your body will last longer than your company, but most CEOs figure that out too late.”
“I don't stay in shape. It's my default factory setting. I train five days a week with a structured program, eat to perform, and plan my weekends so I can actually enjoy them. For me, fitness isn't an extra thing on the calendar. It's the operating system that keeps the business running.”
“I treat the gym as the anchor of my day, not another task on the list. The Rock said it best: with a million things going on, that one hour is what keeps everything else grounded. When I'm traveling or slammed, I just drop the frequency and go full body three times a week instead of pretending I have six days.”
“I treat my workout like a non-negotiable meeting with myself, but the time shifts constantly. Some weeks it's 6 a.m., some weeks it's 9 p.m. after the kids are down, and some weeks it's a 20-minute session between calls because a full hour is a fantasy.”
“I used to be jacked before starting Sixtyfour, then the stress of the last year made me fall off hard. Now I treat the gym as a company perk: we push the team out by 7 pm, and I protect my own workouts because the quality of my decisions depends on it.”
“I treat fitness as a non-negotiable business system, not a hobby. Twice a week I swim, run and cycle, and I do most of my strategic thinking on the bike or in my running shoes, because a healthy owner builds a healthy business.”
“I treat the gym as my most important meeting because I learned the hard way that skipping it doesn't cost me an hour, it costs me the decision quality that runs the company.”
“I treat my body like the one asset I can't replace, so I schedule training like a board meeting: four to five lifts a week, 8,000 to 10,000 steps daily, and a 30-minute walk or under-desk treadmill because most of my day is spent sitting writing or editing.”