MICA | The School of Ideas is India's premier B-School for Marketing, Communication, and Creativity in a design-driven and digitally enabled world. Established in 1991, it is an autonomous, non-profit institution dedicated to leadership in Strategic Marketing and Communication, offering a range of academic programs including PGDM-C, PGDM, PGCM-AMC, PGCM-DMMC, FPM, and online programs. Located in Ahmedabad, Gujarat, India, MICA fosters creative thinkers and ethical leaders with a strong focus on innovation, interdisciplinary learning, and purposeful impact.