Olivia Wickstrom

I'm Olivia Wickstrom, writer and creator of Petal + Hearth, a bestselling Substack I write from Nice, in the south of France. I started freelance writing as a side hustle in 2017 and went full-time when the pandemic hit in 2020. In 2021 I got sober, and that clarity helped me raise my rates and build a thriving copywriting business. After falling in love with a Frenchman and moving to the French Riviera, I started a Substack with no email list and no marketing strategy. Petal + Hearth grew to 10K+ subscribers in its first year, and within a year it became my full-time job.