Lauren Hannmann

With a background in chemical engineering and over a decade of experience leading digital marketing strategy for global brands across fashion, tech, and consumer goods, I specialize in translating complex ideas into clear, compelling campaigns. From full-funnel paid social to cross-platform storytelling, my work blends analytical precision with creative insight to drive measurable growth and cultural relevance.

I’m also the founder of Catwalk Chemist, a platform that brings chemistry to life through fashion, design, and storytelling—making science more accessible and resonant for broader audiences. This work draws from my early training in chemical engineering as well as a deepening interest in science education, sustainability, and the cultural impact of STEM.

I’m especially energized by projects that live at the intersection of marketing, materials, and meaning—whether launching a new brand, building science outreach programs, or exploring how chemistry can shape the stories we tell.