Karthik Kasinathan

I'm Karthik, and I've spent my career turning brain signals into business decisions. As the founding engineer at NeuroFocus, I helped create the neuromarketing category before Nielsen acquired us. Now as Global Head of Engineering at NielsenIQ, I lead the teams behind Neuro@Home, the first at-home biometric measurement platform, and an AI system that predicts ad effectiveness from video, audio, and creative signals. Ask me about building neuromarketing products, scaling engineering teams from startup to enterprise, and applying AI to consumer neuroscience.