Jiri Siklar

I'm Jiri, founder of Software Sales Formula and host of the #1 Software Sales Podcast. I build trainings for Software & IT sales teams in DACH that focus on repeatable systems for SDRs, AEs, and sales leaders. I have 15 years in enterprise software sales, made over 15,000 cold calls, and won 650 deals. I also teach sales management at Fachhochschule Wiener Neustadt and worked as an enterprise account executive at MongoDB and AWS, and in senior sales and managing director roles at Meltwater.

And my hot take is software sales needs fewer cold email templates and more actual conversation starters.