Jack Cohen

At General Catalyst, I lead Marketing Operations, turning the firm’s global vision into scalable programs that amplify impact across audiences, markets, and products. I own the martech stack, insights & analytics, product & AI tooling, GTM workflows, and enablement—engineering systems that let our marketing team and the wider GC organization move faster, measure smarter, and deliver outsized results. Previously, as VP of Content & Engagement, I built our global content strategy and scaled our global events team that now runs more than 200 engagements a year. Regardless of role, my focus is on repeatable frameworks that make each interaction measurable and memorable.

Earlier, I spent five years at FirstMark under platform pioneer, Dan Kozikowski. There, I created Guilds, scaling it from a select group of portfolio leaders to 1,500+ C-Suite leaders across 700+ top tech companies and delivering peer‑tested playbooks, private fireside chats, and more with tangible ROI for the companies and the firm. I also launched Public School, an intensive curriculum that guided dozens of pre‑IPO founders and CFOs toward the public markets, cementing FirstMark’s reputation as a true scale partner.

I began on the operating side at Blue Apron, helping transform the brand from regional startup to a public market category creator. As Head of Community, I grew our home‑chef network from 75K to over 2.5M through data‑driven storytelling and platform‑first content strategies across Facebook, Instagram, and Twitter, and kick‑started the initiative that became our first nationwide TV campaign.

Beyond venture, you’ll find me photographing New York, chasing trout on a fly rod, practicing serves on a tennis court, or walking our mini dachshund, Gus, through Brooklyn Heights. I mentor college students and volunteer with Big Brothers Big Sisters NYC. If you’re scaling a venture platform, refining go‑to‑market, or want to trade ideas on photography—or philosophy—over coffee, let’s connect.