Brooks Riley

I'm Brooks, Global Brand Leader focused on partnerships in sports, lifestyle, and outdoors at The Critical Slide Society and Goodstock. I built athlete and ambassador programs, opened the brand’s first international office in San Diego, and grew retail accounts across the Americas while working with partners like Urban Outfitters, Revolve, and Tillys. I previously ran sales and marketing roles at Aztech Mountain and Inkwell, started BRGR Scale, and worked in sports marketing at POC and as a professional athlete with Aspen Valley Ski & Snowboard Club.

And my hot take is brands care more about pretty photos than real athlete feedback, and that is backwards.