Beth Nydick

I started as Jay Leno's intern in 1994 and spent the next two decades producing television at NBC, MTV, VH1 and Paramount. I wrote the interview questions, built the segments, and sat in the room while the decision got made about which guests came back and which ones never got a call. At Fox News I was the booker doing the pre-interview, so I knew inside 5 minutes whether someone could carry a segment.

That is the skill I use now. Coaches, consultants and authors come to me with a full podcast calendar and an empty pipeline. The host loved them. Nobody bought. They think it is a visibility problem. It is a words problem, and I can hear exactly where the interview lost the sale.

Mic to Millions™ is the tool I built from 6k+ hours of my coaching sessions, interviews and keynotes. It builds your message, hands you a run-of-show before you record, and reviews the episodes you already did to show you which of the 3 failure points cost you the client. The framework inside it is the MICS Method (Message, Interview, CTA, System) and the asset it produces is your Conversion Soundbite™.

Ask me about your last interview. Bring the transcript if you have it.