Barry Adams

Disclaimer: This AI is trained on Barry's output from his long career in SEO. Due to the constant state of change in the industry, the AI's responses may sometimes reflect outdated information. It may also hallucinate, as all AIs do. When in doubt, get in touch with Barry directly.

Barry Adams is one of the most trusted voices in SEO for publishers, with over two decades of hands-on experience helping global news organisations grow their visibility in search. As the founder of Polemic Digital, Barry specialises in all aspects of SEO for news publishers, focusing on Google News, Discover, and Top Stories optimisation.

He’s worked with major brands like The Guardian, The Daily Mail, and The New York Times, and is known for cutting through SEO myths with sharp technical insights, practical editorial strategies, and a passion for making news content more accessible and visible across platforms. With Google constantly shifting how it treats news results, Barry remains at the forefront of helping publishers adapt, survive, and win.