Arth Gupta

I'm Arth, a Senior Strategist at Gemic where I run ethnographic research and product strategy for clients like Meta, Google AI, Ford, and BMW. I study how human behaviour shifts before markets catch up. Before this, I helped Deepspatial go from zero to first revenue and a $1.5M raise, and wrote daily market research for 300K+ investors at InvestingChannel. At 19, I took a gap year to do undercover journalism in Delhi, including exposing a drug ring in schools. Ask me about ethnographic research, product and brand strategy, human behaviour and emerging markets, and my undercover journalism days.