Andrei Zinkevich

I'm Andrei, co-founder at Fullfunnel.io, focused on ABM and full-funnel marketing for B2B tech and service companies with high ACV and long sales cycles. I run a weekly podcast called The System B2B Marketing Show and I founded Trenches, a free community for B2B marketers. I started in sales, moved into marketing, and built several companies including Ad.Wize, ROIplan, and Fullfunnel.io, working with clients across Europe and North America and concentrating on enterprise and mid-market accounts. I live in Vila-real and help teams build in-house ABM and demand generation functions without relying on outside agencies.

And my hot take is marketing teams should own revenue numbers, not just lead counts.