This PDF playbook by Vince Reed (founder of eboov.com) explains the "Casper Double-Lead" Method: a three-component approach (In-Video Conversions, Off-Platform Video Retargeting for conversion tracking, and OPVR for ad retargeting) that uses eboov-hosted webinar/VSL videos and a first-party pixel (eboov FPP) to capture leads, pass multiple video-conversion events to ad platforms, and restore retargeting in a cookieless environment. Key claims: capture "double leads" (lead pop opt-ins + "Watch Time Leads" based on view percentages), increase leads ~200%, make ad pixels up to 9x smarter (nine distinct conversion events), and deliver "51x faster sales" by getting far more viewers to offers. The playbook includes step-by-step setup instructions (pixel & CRM integration, media_id audience targeting, retention settings), technical evidence showing cookie/request behavior in DevTools, and a case study reporting: Total Plays 9,803; View Rate 92%; Lead Pop Traffic 8,892; Total Leads 5,721 (64% lead conversion); Booked Calls 1,663 (29% of leads).
Questions this document answers
1) IVC (In-Video Conversion) Campaigns; 2) OPVR - Conversion Tracking; 3) OPVR - Ad Retargeting.
Total Plays: 9,803; View Rate: 92%; Lead Pop Traffic: 8,892; Total Leads: 5,721; Lead Conversion Rate: 64%; Booked Calls: 1,663; Booked Calls Conversion Rate: 29%.
Example media_id: "6agnjl"; retention: 180 days.