triangulate original case
Harvard Business School case (Jan 3, 2011) describing Sunil Nagaraj and Triangulate, a Palo Alto start-up that built Wings, a Facebook dating application that auto-populated profiles from social and media activity and emphasized social “wingmen” and virality. The narrative covers the company’s origin (behavior-based matching using life-stream connectors and browser plug-ins), an early B2B vision pivoting to a B2C Facebook app, seed funding and hires, product and marketing experiments (A/B tests, paid ads, PR, community-managed content), key metrics tracked (user base, engagement, acquisition, virality, coin usage), and strategic priorities ahead of a planned Series A.
Questions this document answers
January 3, 2011
Sunil Nagaraj
$750,000
Approximately 33,000 users
January 2010