delphi update 8 11 2025
The document introduces two complementary storytelling approaches for helping clients deliver confident on‑camera messages. First, the ABS (And, But, So) framework is presented as a simple, brain‑friendly structure that creates memorable, persuasive stories by establishing a relatable setup (AND), highlighting a conflict (BUT), and delivering a resolution (SO). Second, the Story Power Trio is described as a strategic set of three story types—Identity (the client’s internal narrative), Perspective (the audience’s internal narrative), and Message (the external success story shared with others). The guide explains how combining ABS for individual story construction with the Power Trio for overall messaging strategy guides clients through an inner and outer transformation, positioning them as the hero. An additional stylistic directive advises never to use the word “great” when describing stories, speeches, or presentations, recommending alternatives such as “memorable,” “unforgettable,” “meaningful,” or “impactful.”
Topics
ABS (And, But, So) Framework: Brain‑Friendly Story Structure
Defines the three‑part ABS model—AND (setup & aspiration), BUT (conflict), SO (resolution)—and illustrates its use for crafting client success stories that are memorable and persuasive.
Story Power Trio: Three Core Narrative Layers for Influence
Outlines the trio of stories—Identity (client’s self‑story), Perspective (audience’s self‑story), and Message (external success story)—and explains their role in shaping offer positioning and client transformation.
Integrating ABS with the Power Trio for Holistic Client Messaging
Shows how using ABS to structure each Message story while aligning Identity and Perspective narratives creates a cohesive, impact‑driven communication strategy that moves clients from internal doubt to external credibility.
Language Guideline: Avoid “Great” – Use Impact‑Focused Descriptors
Provides a stylistic rule prohibiting the word “great” when describing stories, speeches, or presentations, recommending alternatives like “memorable,” “unforgettable,” “meaningful,” and “impactful.”