Corrina Rawlinson KPI Canvas - Google Sheets
This Value Canvas outlines the strategic value proposition for the business “She’s Honestly Mental”. It introduces the signature method – the HONEST framework (Honour what is real, Offload, Nervous Systems, Edges & Energy, Systems that stick, Talk & Tribe) – as the core approach to resolve the tension women experience. The canvas identifies three dominant pain points: carrying an invisible mental‑emotional load, living behind a mask, and the associated feelings of shame and burnout. It lists six common mistakes that perpetuate these problems, each mapped to a letter of the HONEST acronym. The ideal customer is described as women aged 25‑55, working, mothers, responsible, capable, trauma‑aware, and divergent. The ultimate “prize” is framed as “Permission to be human”, with three payoff benefits: Relief and Rest, Belonging & Being Witnessed, and Worth & Identity. Supporting narratives such as the “Believing She’s Broken” lie and the deep fear of generational silence are also included. The document serves as a marketing/strategic worksheet to align messaging, target audience, and the promised transformation.
Topics
HONEST Framework: Signature Method for Transformative Support
The six‑step method – Honour what is real, Offload, Nervous Systems, Edges & Energy, Systems that stick, Talk & Tribe – that defines the core approach of She’s Honestly Mental.