Rob Alvarez

I help enterprises and scale-ups fix digital products and programs that people aren't adopting, using behavioral design and the Octalysis Framework, not points and badges bolted on after launch. As Head of Engagement Strategy for Europe at The Octalysis Group, I've worked on projects like a 153% lift in credit card acquisitions at LATAM Airlines and a USD 1B revenue result at Caixa Econômica Federal. I also host Professor Game, the #1 gamification podcast, now past 440 episodes and listeners in 80+ countries. Ask me about the Octalysis Framework, fixing adoption and retention problems, loyalty program design, and what 440+ interviews taught me about human motivation.