effects-of-tuition-increases-on-enrollment-demand
This is a PDF document titled "effects-of-tuition-increases-on-enrollment-demand.pdf" created in July 2025. It is a research report collaboratively produced by Independent School Management (ISM), Measuring Success, and the National Business Officers Association (NBOA). The report presents an updated study from 2017 analyzing the relationship between tuition increases and enrollment demand in independent schools across North America. It includes detailed statistical analyses, regression results, and findings that generally show no significant negative impact of tuition increases on enrollment, emphasizing the importance of perceived school quality over price sensitivity. The document is intended for educational administrators and board members to inform tuition and enrollment strategies.
Questions this document answers
Yes, ISM helped identify potential external holes in the study such as birth rates and public school district strength that affect enrollment.
Measuring Success conducted advanced time-series regression analyses and expanded the enrollment outcome variables in the study to better understand tuition and enrollment relationships.
NBOA expanded participation in the study from 140 schools in 2011 to 259 schools in 2016, enhancing the data's representativeness.
The study found that tuition increases generally do not have a significant negative effect on enrollment demand across independent schools.
Perceived school quality is the key driver of enrollment demand rather than tuition changes.