authority-domination-updated
Authority Domination (Mike Saunders, MBA, 2025) is a practical playbook for financial advisors to build demonstrable authority, differentiate in crowded markets, and convert and retain higher-value clients. It presents repeatable systems—Authority Positioning Portfolio®, Competitive Authority Positioning (Authority Angle, Competitive Authority Portfolio, Niche Domination), and the Authority-Based Client Experience (onboarding, ongoing authority reinforcement, advocacy systems, segmentation)—and emphasizes compliance-aware implementation, measurement, and integration of authority assets across acquisition, service, and referrals.
Questions this document answers
Mike Saunders, MBA
© 2025
Higher Purpose Publishing | Marketing Huddle, LLC
Paperback: 979-8274250-09-2; Hardcover: 979-8274251-17-4
Created November 13, 2025; last edited December 9, 2025 (per front matter metadata)