Mike Andes breaks down his best-performing Facebook ad for his lawn care business. He opens with something weird and goofy to stop the scroll, uses local landmarks and city names so people recognize it's for them, and promises a quote in two minutes to beat competitors.
Here's my best performing Facebook ad for my lawn care business. If you need lawn care landscaping services, give us a call. And by the time the ambulance gets this pole vaulter, you'll have your quote. In fact, we'll beat it within 2 minutes. I'm trying to get the person to stop scrolling. And then the second thing I'm trying to get them to do is to recognize that this ad is for them. And so the way that I do that is number one, do something weird and goofy in the first couple seconds. That's your hook. And then secondly, it is to show that you are a local business and you serve them. So saying their city name, being around landmarks in the local area, that's what accomplishes that goal.
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