Rise (second edition) is a memoir by Michael Erath that recounts his entrepreneurial journey: early successes growing family businesses (Erath Veneer and International Log & Timber), the collapse during the Great Recession (embezzlement by a partner, bankruptcy, liquidation), personal/family crises and marital counseling, and the author’s rebuild—founding Next Level Growth and becoming a business coach/implementer. The book combines narrative (personal story, losses, recovery) with practical leadership and business lessons (EOS/Traction, Core Values, Hedgehog Concept, Flywheel, hiring/A-Player methods) and case studies (e.g., Cartel Roasting Co.). It includes foreword (Cameron Herold), testimonials, and a concluding call-to-action for entrepreneurs to pursue a “meaningful return on life.”
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978-1-61961-811-4 (Hardcover); 978-1-61961-730-8 (Paperback); 978-1-61961-532-8 (Ebook & Audiobook)