This document is a comprehensive production brief and training outline for a "Launch Funnel — DIY" aimed at creators and entrepreneurs selling high‑ticket offers. It walks a presenter through a 10‑part video series that teaches how to validate an offer before building, prime an audience, create an interactive quiz/lead magnet, design an application or waitlist page, craft an 8‑email launch sequence, set up four Instagram DM automations, optionally add a virtual event, and finally launch and debrief. The brief also lists every deliverable the production team must create: market‑testing story templates, a 2‑4‑week priming content calendar, quiz and application page templates, the full email sequence, ManyChat automation scripts, a virtual‑event outline, and a detailed launch‑day checklist. Detailed copy examples are provided for market‑testing stories, a priming calendar, each email, and each DM automation, along with guidance on tone, timing, and testing. The overall purpose is to enable a creator to run a full, high‑ticket launch without needing a full‑service agency, by following step‑by‑step instructions, templates, and a checklist.
Topics
Why a Dedicated Launch Funnel Is Needed for High‑Ticket Offers
Explains the distinction between launch and evergreen funnels, the need for anticipation, qualification, and multi‑step conversion for high‑ticket products.
Market Testing: Validating Offer Viability Before Building
Describes three validation signals (engagement, DM inquiries, presell interest) and three story‑based testing methods (poll, problem post, sneak peek) plus how to interpret results and pivot if needed.
Priming the Audience: 2‑4‑Week Content Calendar
Outlines a structured priming window that alternates problem, possibility, authority, and social‑proof content, with specific formats, archetypes, and daily topics; includes a template for execution.
Interactive Lead Magnet / Quiz Design
Shows why a quiz qualifies high‑ticket prospects, details the anatomy of a quiz (title, questions, result categories, CTA) and provides a fill‑in template.
Application/Waitlist Page Construction
Explains why high‑ticket offers use applications, lists required sections (headline, who‑it’s‑for, deliverables, form), and offers a copy template with guidance on question selection.
8‑Email Launch Sequence Blueprint
Breaks down the pre‑launch (3 emails), open‑cart (3 emails), and close‑cart (2 emails) structure, with copy examples for each email type, urgency tactics, and template placeholders.
Four Instagram DM Automations via ManyChat
Provides two automations for quiz/lead‑magnet during priming and two for launch promotion/follow‑up, including trigger keywords, message flow, timing, and testing checklist.
Virtual Event Option: Formats, Anatomy, and Integration
Describes when to add a virtual event, viable formats (masterclass, workshop, challenge, live Q&A), the event’s hook‑content‑pitch structure, and how to tie it into the funnel.