GetYourFirstClient 2022 ByJeremyMura
The PDF is a step‑by‑step, experience‑driven handbook written by Australian brand designer Jeremy Mura to help novice freelancers land their first paying client and build a sustainable design business. It opens with Mura’s personal story – from unpaid logo work for friends, early gigs on Airtasker, and mentorship from a studio owner – to earning six‑figure contracts for brands like American Express. The core premise is that success starts with a mindset shift from “pixel‑pusher” to “design business owner”, followed by concrete business foundations (bank account, ABN, invoicing, CRM, service packages). The guide then covers positioning (finding a market niche and answering six positioning questions), creating a professional portfolio (concept projects, case‑study tools), and a suite of client‑acquisition channels: word‑of‑mouth, Instagram, LinkedIn, Facebook groups, YouTube, Google Business Profile, cold outreach, and freelance job boards. It stresses networking, relationship building, and personal‑brand development through consistent content marketing, offering value, and maintaining reputation. Throughout, Mura provides checklists, templates, email scripts, tool recommendations, and community links. The final sections point readers to his Skillshare courses, Notion pack, and YouTube channel for deeper learning.
Topics
From Free Logos to Six‑Figure Contracts: Mura’s Personal Journey
Narrative of the author’s early experiments, Airtasker gigs, mentorship, and breakthrough projects with major brands.