Marketing presentation by 72SOLD explaining a 12-step program intended to get higher home sale prices. The program emphasizes selective photography (fewer, best photos), curiosity-driven ad copy, competition-based pricing, psychologically structured showings (scarcity, social proof, opportunity showings), and post-offer strategies (counteroffer tactics, inspection template, meeting the appraiser). The document cites multi-year studies (2020–2023) showing sellers using the program sold at 8–12% higher prices, with a Q2 2023 study (9,351 sellers) averaging 9.2% higher.
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9,351 sellers; averaged 9.2% higher prices than comparable MLS homes.
2023: 9.2%; 2022: 12%; 2021: 10.9%; 2020: 8.4%.