72SOLD’s brochure (Oct 2025) presents a pricing and marketing strategy claiming a 5.8% median sale-price lift (based on a 5-year, 400,000+ MLS sales study) by using a 29-day, 4-stage sequence: Stage 1 one-to-one outreach (Days 1–18); Stage 2 aggressive pre-MLS public marketing (Days 19–22); Stage 3 full MLS/online listing (Days 23–26); Stage 4 a 72-hour launch weekend (Days 27–29). It emphasizes psychological framing ("starting price"), minimizing visible days-on-market, range pricing early, and post-launch price adjustments (recommend 5–6% reduction if needed). LWI formula and negotiation tactics (Counteroffer Intelligence, BCW) are included, plus awards/social proof.
Questions this document answers
5.8% higher median sale price
5 years and 400,000+ MLS sales
About $34,000
Stage 1: Days 1–18 (Monday start); Stage 2: Days 19–22 (Friday–Monday); Stage 3: Days 23–26 (Tuesday–Friday); Stage 4: Days 27–29 (Saturday–Monday)
At least 5–6% reduction