2025 state of fractional sales leadership

PDF · 2 Jan 2026

Vendux’s 2025 State of Fractional Sales Leadership Report presents findings from a December 2025 survey of Vendux executives and related data (~1,100 outreach; >1,000 assignments analyzed). The report argues the fractional sales leadership market is maturing—more experienced practitioners, greater reliance on retainers, rising hourly/monthly rates, longer engagement durations, and a shift toward leadership and capability-building work. Key metrics include average weekly commitment (14.6 hrs), average assignment length (9.7 months), average monthly compensation ($11,732), average hourly rate ($225), and a predominance of retainer-based pay (88%).

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