This PDF captures a screen from the Empire Template Vault showing a resource page titled “Upsells + Downsell Emails.” The page is authored by Kate McKibbin, listed as Admin and “Head Nerd.” It presents a collection of email swipe files for various marketing funnels, specifically: Upsell/Downsell Email Swipe, Abandon Cart Email Swipe Files, and Refer‑a‑Friend Email Swipe Files. The layout includes typical UI elements (menu icon, user profile, emojis, comment count) and a prompt for feedback, but no actual email copy is displayed. The purpose of the page is to organize and provide access to pre‑written email templates that marketers can use to boost sales, recover abandoned carts, and encourage referrals.
Topics
Email Marketing Template Repository Overview
A high‑level view of the Empire Template Vault page that aggregates email swipe files for multiple funnel stages.
Upsell and Downsell Email Swipe Collection
Specific category of pre‑written emails aimed at encouraging customers to purchase higher‑value items (upsell) or accept a lower‑priced alternative (downsell).
Abandon Cart Email Swipe Files
Templates designed to re‑engage shoppers who left items in their cart, prompting them to complete the purchase.
Refer‑a‑Friend Email Swipe Files
Email templates that incentivize existing customers to refer new prospects, leveraging word‑of‑mouth marketing.
Author Credibility – Kate McKibbin
Identification of the page creator, her role as Admin and “Head Nerd,” establishing authority and ownership of the templates.