march 2019 - jeff waters-email deliverability accessibility
PDF · 22 Oct 2025
Presentation by Jeff Waters (Email Marketing Manager) covering Gmail’s tabbed inbox and Promotions tab features (including Promotions annotations and customizable preview modules), practical instructions for adding JSON-LD annotations, email accessibility best practices (reading order, headings, contrast, alt text, meaningful links, concise code), and five email-marketing trends for 2019 (interactivity, AI, automation/personalization, social-design cues, and data privacy). The slides include statistics about Gmail usage, accessibility prevalence, sample annotation code, and contact information for the presenter.
Questions this document answers
April Fools Day 2004.
May 29, 2013.
Over 1 billion active accounts.
75%+ view on mobile.
2020.