july-2017--nick-bogatin-marketing-tests
This PDF compiles three marketing experiments run for coaching/transformational programs (Life Mastery Institute and DreamBuilder/Mary Morrissey): a Facebook Lead Ads experiment for a high-ticket coaching certification, a VSL (PLF Video 4) A/B test of sales-copy/button drop during a product launch, and a lead-magnet comparison (eBook vs Quiz) for the Into Your Genius launch. It reports campaign setups, explicit hypotheses, integration/platform notes, conversion metrics (leads, cost/lead, revenue per lead, ROI, conversion-to-sale), and operational lessons (lead quality issues with Facebook Lead Ads, sales-copy improved VSL conversions, quiz vs eBook performance and recommended funnel changes).
Questions this document answers
$55,000 per month
2017 baseline: 3,863 leads; Lead Ads (Test 1): 984 leads
2017 baseline: $250.63 per lead; Lead Ads (Test 1): $13.91 per lead
2017 baseline: $68.08; Lead Ads (Test 1): $29.01
No sales copy: 1.87% conversion to sale; With sales copy: 2.76% conversion to sale