july 2016 - glen ledwell split test strategies-1-
PDF · 23 Oct 2025
Marketing playbook and split-test notes for Mind Movies Matrix by Glen Ledwell. Contains overview launch stats (cart abandonment and recovery), a 6-email abandoned-cart autoresponder sequence with timings, subject lines, conversion revenue figures, a secure checkout mockup, upsell/continuity offers for supplements, funnel diagrams, promotional campaign results (4-day promo), webinar/chat split-test outcomes, and multiple A/B test examples showing conversion lifts.
Questions this document answers
1,130
139
$20,978 (or $23,619 once trial collections came in)
Price example: $297; Valued at $2,927