This internal training deck for Eric Roberts Fitness (ERF) coaches outlines how to responsibly incorporate generative AI into coaching workflows. It begins with ground rules that prohibit using AI to think, decide, or write client‑facing messages, emphasizing that the coach’s voice must remain authentic. A mindset shift is introduced: AI should act as a “jetpack” that amplifies the coach’s output, not an automation tool that replaces the coach’s judgment. Five core principles—Context, Output, Voice, Prompting, Review—provide a framework for effective prompt engineering. Detailed guidance shows how to craft specific, role‑based prompts, format desired outputs, and distinguish between push (telling AI what to do) and pull (asking AI what it needs) prompting. A concrete role example, the Short‑Form Clip Selector, demonstrates applying AI to identify high‑engagement moments from long‑form content. The deck stresses a mandatory human review checklist, strict client‑data hygiene (stripping identifiers, using Claude as the primary tool, avoiding sensitive uploads), and an iterative refinement loop (prompt, review, fix, repeat). Finally, coaches receive a weekly assignment to create a Claude prompt for a repetitive task in their workflow, reinforcing the “amplify, don’t automate” philosophy.
Topics
Ground Rules: Prohibitions on AI Use in Coaching
Specifies that AI must not think, decide, or write for the coach; the coach retains all strategic and communicative responsibilities.
Mindset Shift: Amplify with AI, Don’t Automate Your Soul
Frames AI as a jetpack that doubles output while preserving the coach’s personal touch, warning against lazy automation.
Five Core Principles for Effective AI Integration
Provides the framework of Context, Output, Voice, Prompting, and Review to guide AI‑assisted tasks.
Prompt Engineering: Providing Detailed Context for Targeted Output
Contrasts generic vs. detailed prompts, stresses starting with a role description, and shows how specificity yields better AI responses.
Defining the Short‑Form Clip Selector Role for Eric Roberts Content
Sets a concrete AI role to scan transcripts and surface 90‑second clips that drive engagement on short‑form platforms.
Specifying Output Formats to Reduce Post‑Processing
Guides coaches to request bullet points, tables, length limits, and reading levels to minimize editing effort.
Pull vs Push Prompting Strategies
Explains the difference between telling AI exactly what to do (push) and asking AI what it needs to succeed (pull).
Mandatory Human Review Checklist for AI‑Generated Content
A checklist ensuring the final output sounds like the coach, is accurate, and is free of AI‑sounding phrasing before sending.