Elena Moye Johnston

Elena Moye Johnston is a transformational leader with a proven track record in revenue growth, strategic planning, and brand and product management.As CEO of Medesol Health, Elena took a groundbreaking scientific concept and transformed it into a viable company. She spearheaded the development of a comprehensive business plan, crafted investor pitch decks, and initiated the first round of capital raise.In addition, as Founder of Doyenne Global, she brings her entrepreneurial vision and strategic expertise to a boutique consulting agency.Elena’s career is marked by high-impact leadership roles where she consistently drives growth and innovation. As Chief Operating Officer at Naficy Plastic Surgery & Rejuvenation Center, she successfully navigated the company through the challenges of the COVID-19 pandemic, increasing net profit by 44% and revenue by 43% from 2018 to 2021. Under her leadership, the center achieved top national rankings for Botox and Juvéderm treatments, while her implementation of advanced software solutions optimized client scheduling and payments—enhancing customer experience and reducing manual workload by 45%.Her expertise in go-to-market strategy and business growth was further demonstrated in senior consulting roles at Eleven 11 Solutions and Simplicity Consulting, where she played a pivotal role in launching and scaling products, including Minecraft Education at Microsoft, and drove significant engagement growth for the Minecraft Hour of Code campaign.Beyond business leadership, Elena has a strong foundation in education. As an Affiliate Faculty member at Edmonds College, she developed new courses and helped facilitate a campus-wide Learning Management System migration, reinforcing her commitment to fostering learning and development.Her tenure at Wizards of the Coast (a Hasbro subsidiary) highlights her strategic prowess, where she managed major brands including Pokémon, Star Wars, Magic: The Gathering, and Fantasy Book Publishing, achieving exceptional market growth beyond industry benchmarks.Elena holds an MBA in Change Management from the University of Washington, equipping her with deep expertise in organizational transformation and leadership.Passionate about empowering teams, optimizing operations, and driving meaningful global impact, Elena remains a catalyst for change in every venture she undertakes.