Slide deck by Joey Coleman (presented June 10, 2015 for cadre YOUniversity) titled "The First 100 Days: Creating Remarkable Customer Experiences to Gain a Customer for Life." The deck defines onboarding (the first 100 days), presents the customer lifecycle (Awareness→Advocacy), summarizes retention/value benchmarks (Reichheld, Gainsight, Harte Hanks), and provides brand examples (Zappos, Audible, Chuck E. Cheese) illustrating surprise/loyalty communications. It also contains a Skyline Innovations case study and sample agreement (solar water heating for Bill's Brewery) with projected savings and contract terms, product snippets (Temperature@lert), reproduced confirmation emails, and a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 US license and contact (joey@joeycoleman.com).
Questions this document answers
June 10, 2015 at cadre YOUniversity.
Joey Coleman.
Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License (CC BY-NC-ND 3.0 US).
joey@joeycoleman.com.