See, solve, scale how anyone can turn an unsolved problem -- Danny Warshay -- New York, 2022 -- St Martin's Publishing Group -- isbn13 9781250272324 -- 8f30cb1d54078e7cc1850202c0593586 -- Anna’s Archive
The book presents a systematic, three‑step entrepreneurial framework—SEE, SOLVE, SCALE—designed for liberal‑arts students and anyone seeking to turn an unmet need into a sustainable venture. Part 1 grounds the process in liberal‑arts thinking and shows how scarcity fuels creativity. Part 2 details each step: (1) SEE teaches methods for discovering and validating unmet needs, using field observation, interviews, and the 10/20/30 rule for idea generation; (2) SOLVE offers mindset guidelines and concrete techniques (value‑proposition canvas, problem‑solution fit, storytelling) to craft compelling solutions; (3) SCALE explains how to build a sustainability model, grow a team, and raise capital, covering equity splits, SAFE notes, LTV/CAC ratios, and fundraising tactics. Part 3 focuses on pitching, outlining the three essential pitch documents, common presentation mistakes, and persuasive communication principles, including Mehrabian’s 60‑30‑10 rule for verbal, non‑verbal, and message impact. Throughout, the author interweaves research citations, case studies (Imperfect Foods, Casper, Sir Kensington’s, Pussyhat Project), and classroom exercises, emphasizing ethical entrepreneurship, diversity, and purpose. The conclusion reinforces that entrepreneurship is a repeatable process, not a mystical spirit, and provides actionable next steps for readers.
Topics
Liberal‑Arts Foundations and Creative Scarcity
Explains how a liberal‑arts education cultivates critical thinking, interdisciplinary synthesis, and curiosity, and how scarcity acts as a creative catalyst that forces prioritization, innovation, and waste avoidance, providing the intellectual grounding for the SEE‑SOLVE‑SCALE framework.