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Short Omnicom University Yellow Page (dated 16 June 2003) by Chris Hunsicker explaining how organizations develop, transfer, and retain knowledge. It frames the organization as a "brain" with philosophical, logistical, and administrative layers, emphasizes the central role of "knowledge leaders," contrasts formal mechanisms (Omnicom University, budgeting for education/travel/technology) with informal mechanisms ("water cooler" interactions, social events), and lists supporting practices (benchmarking, post-mortems), incentives, performance review, and technology/data warehouses. Includes Exhibit 1, a diagram adapted from Heskett et al.'s The Value Profit Chain (p. 278).
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16 June 2003
James L. Heskett, W. Earl Sasser, Jr., and Leonard A. Schlesinger, The Value Profit Chain, p. 278 (2003).