Chris HunsickerChris HunsickerInternational Best-Selling Author | President of Hunsicker Coaching International | Leadership Expert

knowing 20what 20to 20do 20is 20not 20enough

PDF · 30 Jan 2026

This PDF is Chapter 1 (excerpt) of The Knowing-Doing Gap by Jeffrey Pfeffer and Robert I. Sutton. The chapter documents a pervasive "knowing-doing" problem: organizations and managers often know best practices yet fail to implement them. It presents empirical evidence (industry studies, firm examples such as HP, Honda, Toyota, Southwest, Kingston) and a survey of 120 restaurant units showing significant gaps between what managers believe should be done and what is actually practiced. The authors critique common knowledge-management approaches (overemphasis on codification and technology, neglect of tacit knowledge and underlying philosophy) and argue that learning-by-doing and embedding knowledge in action are key to closing the gap.

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978-1-4221-2394-2

February 24, 2012

25 statements

120 units

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