Chris HunsickerChris HunsickerInternational Best-Selling Author | President of Hunsicker Coaching International | Leadership Expert

hbr the ideal praise-to-criticism

PDF · 30 Jan 2026

Harvard Business Review blog article (March 15, 2013) by Jack Zenger and Joseph Folkman arguing that both positive and negative feedback matter but that top-performing teams display ~5.6 positive comments per negative one. It summarizes Heaphy & Losada's study of 60 leadership teams (which linked higher positive:negative ratios to better performance), presents the authors' 360-degree feedback dataset (≈50,000 leaders) showing large percentile gains among low-performing leaders who address negative feedback (average +33 percentile points), and notes a parallel with John Gottman's marital research (optimal ~5:1). The article advises leaders to model and move team interactions toward roughly a 5.6:1 praise-to-criticism ratio.

Questions this document answers

March 15, 2013

5.6 to 1

Medium ≈1.9 to 1; Low ≈0.36 to 1

60 strategic-business-unit leadership teams

About 50,000 leaders

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